About
Acuity Market Research Limited established in 2015 is an independent Market & Social Research company based in Nairobi. We are a full service research house as well as experts in field and tab across the African market. Our organization offers consumer, trade/ market and social research services focused at providing tailored insights to our clients.
We function as a cost effective, client oriented and outcome-oriented organization whose outputs support our focus to solve our client’s research needs, keep up with the market trends as well as maintaining a competitive edge.
Products and Services
Our research experience comprises of studies to do with:
• Usage and Awareness surveys
• Market Feasibility and Competitive Intelligence
• Product and Concept Testing
• Market entry and forecasting surveys
• Customer & Employee Satisfaction surveys
• Political surveys
• Brand trackers
• Retail Audit
• Social research surveys
• Media monitoring
We are experts in the following research methodologies:
Qualitative
• Focus Groups
• In – Depth Interviews
• Ethnographies and Immersions
• Observation interviews
• Telephone Depth Interviews
• Dyads
Quantitative
• Face-to-Face Interviews
• CAPI (Computer Assisted Personal Interviews)
• CATI (Computer Assisted Telephone Interviews)
• Online surveys (CAWI – Computer Assisted Web Interviews)
• PAPI- (Pen and Paper Interviews)
• CLT (Central Location Test)
• Product placements
• Store Audits
• Mystery Shopping
• Panel list recruitment, maintenance and interviewing