About
Agricultural Tractor Spares Ltd. (ATSL) was incorporated in 1972. Since our inception we have been dealing in spares for Peugeot cars and tractors (like Massey Fergusson, Ford New Holland, John Deere, Case International and others), the preferred vehicles for most Kenyans. From the beginning our policy has been to provide good quality products at a reasonable price. This has enabled us to create a wide customer base throughout Kenya and neighbouring countries.
Our management team has over fifty years of practice in the spares business; this experience has enabled the team to create a sustainable business that is respected in the community. The philosophy of ATSL is to create good relationships with key customers. One of our key strengths is to have the right product at the right time. This comes about because we have a good understanding of the market and a strong information technology backbone.
More recently we have increased our product range tremendously we are now distributing INDOFARM TRACTORS from India and farm implements made in India. Our primary advantage over our customers is that we understand the brand building concept. Although this is a long term solution we believe this is a key success factor.
Vision
To be one stop shop for tractors and all farm equipments in East Africa.
Mission
To be the choice by providing unique and quality products at affordable prices and meet the client’s preferences, enabling clients’ satisfaction and fair compensation to employees and return to its stakeholders.